Snacks Trends: Perspectiva del mercado en México y USA ENG
Author: José Ignacio Domínguez joseignacio.dominguez@data-sense.mx Methodology and Sample in Mexico We studied 1,028 Mexicans across the country to understand their […]
Chorizo, Here and There
Autor: José Ignacio Domínguez joseignacio.dominguez@data-sense.mx Chorizo is a food that, upon crossing the border, maintains the national identity of Mexicans.
Purchase Occasion Segmentation
Author: José Ignacio Domínguez info@cuantia.mx Traditionally, market segmentation is perceived as a strategy that involves grouping consumers whose purchasing response
What to do when MaxDiff or Conjoint are not feasible?
Author: José Ignacio Domínguez joseignacio.dominguez@data-sense.mx We understand that consumers evaluate products and services based on a combination of attributes they
Market Segmentation of Energy Drinks
Author: José Ignacio Domínguez joseignacio.dominguez@data-sense.mx Market segmentation is a key strategy for better understanding and serving consumers of a product
A positioning map helps find gaps in the market
Author: José Ignacio Domínguez joseignacio.dominguez@data-sense.mx Positioning a brand in the minds of consumers is a crucial task for any company.